The SEO company today needs to be up to date on the ongoing developments of social media. The better informed they are the more effective their decisions will be regarding their marketing campaigns. Test results from the effectiveness of the new social media indicate its increasing popularity. It appears to be growing in its influence vis a vis search engines.
The indication that social media marketing recommendations appear to be just as effective if not more so than traditional SEO are shown in Google+. Google creates social proof with sites that have a strong socially-oriented media network and ranks them very high. These were the results recently discovered by Rand Fishkin. They reinforced the answers provided by two reps from Google and Bing in an interview where they stated that the search engines look to see how many people one is following, how many people are following them and how many tweets are sent out on a regular basis.
They also look at the Everyone button on Facebook as well as links shared from Facebook fan pages. Socially-oriented media influences the search engines when results show that the search engines give preference to the number of times content is shared on these sites. The developments are recent but they indicate a growing trend in this direction.
Page and domain rankings for socially-oriented sites have been observed as having a powerful effect on search engine rankings by the SEOMOZ’s 2011 Search Engine Factors Ranking report by over 100 experts. Content sharing on Facebook fan pages influences search engine rankings according to Tampa SEO. The retweets on Twitter have resulted in increased traffic and rankings for keywords that never ranked on the first tweet.
Additional strategies that have been found to create more traffic results are commenting on blogs with relevant entries. The blog comment must pertain to the main idea of the blog post. Leaving messages on message boards also leaves a good impression on the search engines. Message boards similar to Yahoo Message Board have proven to be effective in driving traffic to the message board commenter’s site.
Claiming one’s address on Google local will help to bring in traffic. This is a free service that Google provides and allows businesses to list the details of their activity as well as their address, images, videos, a map and testimonials. Another suggestion is to write as a guest blogger. Guest blog posts bring in more traffic as well as provide opportunity for increased branding.
The video site You Tube should be leveraged and many do this by way of their own channel. Creating a series of videos about a product or service allows one to develop a linking system to their blog. You Tube brings in millions of visitors to some videos yearly because most people are always drawn to a video first over text. Clicking on a video provides spontaneous information that requires very little concentration by the individual.
The SEO expert must work hard at keeping up to date with how the interactive socially-oriented sites are ranking with the search engines. New developments are expected to change the landscape on the internet according to the experts. Local search, the web on mobile, and HTML5 are some of the sites to watch according to Matt Cutts in Pubcon 2010.
Your SEO services will utilise social media. SEO Shrink knows that website marketing has expanding significance in SEO as time goes on