Before Google arrived, Lycos and Yahoo had search engine directories. Their home page would just have a whole lot of different listings of different categories. You’d click and say, right, I’m interested in health and you’d click that.
I’m interested in physio and you’d click that and you’d drill deeper into the site. Then it would just have a list of businesses and websites and things like that. That’s what a directory is.
Those directories, once Google came around, pretty much went the way of the dodo. They’re not actually that helpful for us as searchers because we just type into Google what it is that we want to have found or what it is that we would like to find. But these search engine directories still exist and they represent a good linking opportunity for you to be certain that we build links back to the site.
So one of the first things that I do is when I work with a client, I’ll submit to about three hundred directories. We use a service called Directory Maximizer. By the way, we have come up with a Directory Maximizer review which could be helpful for you. You pay about 16c per submission. So it’s quite a cheap service. The benefit of building these back links using this directory method is we’re going to build a whole lot of back links to the website with the URL as the anchor text.
When you build links back to the website, we want to make sure that we build it naturally, and some people will link to our website with urls, some people will link with specific words that we’re trying to rank for and some people will link with click here. By using the directories online, there are a whole lot of different websites such as DMOZ.
This is one of the more well known directories and I don’t believe List Maximizer submits to this one because there’s a bit more of a manual process required. There are the main top tier categories and then you can just keep drilling deeper and further into the site before we’re given a catalogue of sites.
There are a whole array of directories like that across the Net that we are able to build links back to our website. This actual DMOZ is establishing a link back to the websites with the name of the company. Lots of the other directories will just be linking to the URL of your website. So I use the directories for our SEO services site for one you will be linking back simply to your index page with the URL. You’re not going to get as much, it is not an authority. These are lower top-quality links and the reason why we do it is actually because we wish to make it seem natural. So we are building links from a good variety of sources.
These three hundred sites of search engine directories, they are really set up for exactly what I am talking about, in contrast to expecting any punter to just go to that index site and look for something. If you visit them they look human friendly but they do not do very well in the search engines. The probabilities of someone going there and using it are slim to none.
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